Assessment of efficiency of using quiz questionnaire to increase site conversion
Автор: Smirnov Victor, Perevalova Alla
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 12 т.5, 2019 года.
Бесплатный доступ
The article deals the theoretical and practical aspects of increasing the site’s conversion by improving its usability and, in particular, introducing a quiz survey. On the basis of the experiment, the effectiveness of this method was proved in comparison with the usual survey form.
Эффективность digital-стратегии, conversion, digital strategy, effectiveness, analysis, research, lead generation, usability
Короткий адрес: https://sciup.org/14115185
IDR: 14115185 | DOI: 10.33619/2414-2948/49/40
Статья научная
