Assessment of Economic Efficiency of Implementation of Customer Offer Personalization System
Автор: Kireev V.S., Petrova A.A.
Журнал: Огарёв-online @ogarev-online
Статья в выпуске: 5 т.8, 2020 года.
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The article presents an assessment of the economic efficiency of the implementation a customer offer personalization system based on big data technologies in a commercial bank. As a result, the net present value, internal rate of return, and payback period have been calculated.
Project-based approach, economic efficiency, customer offer personalization system, big data, net present value
Короткий адрес: https://sciup.org/147249912
IDR: 147249912
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