Evaluation of the digital tourism services quality

Currently, the tourism industry, like other sectors of the economy, is undergoing digital transformation. Digital tools make it possible to optimize and scale business processes, reduce transaction costs, increase accessibility of tourism services to a larger number of consumers, eliminating distances and the time factor. Digital tourism services are not only replacing traditional services and operations in the electronic market, but innovative tourism products are being invented and implemented. This study is devoted to the problem of assessing the quality of digital services, which was conducted on the basis of a survey of visitors to the Sochi Arboretum Park using the online survey platform florm.io. Respondents did not rate the quality of the audio-guided tour or the online payment method highly, preferring traditional services, but approved of the use of augmented reality in the tour. Based on the analysis of the survey results, a model for consumer assessment of the quality of digital tourism services has been developed, taking into account the main factors and connections that influence the assessment.