Evaluation as a way of organization image formation
Автор: Mukhinа M.V.
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Развитие и функционирование русского языка
Статья в выпуске: 1 (13), 2011 года.
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In the article the role of estimated judgments in the course of company image formation is revealed. The author comes to the conclusion that the most effective system should consist of estimation four types, the consecutive presentation of which leads to the positive impression formation about the PR-subject.
Pr-коммуникация, image of the company, language means of image formation, pr-communications, evaluation as an argumentation type
Короткий адрес: https://sciup.org/14969534
IDR: 14969534
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