Assessment of marketing development concepts
Автор: Kuchmezova A.A., Blyanikhov A.T., Yaitskaya E.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 2-1 (93), 2022 года.
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Since its inception, marketing has gone through evolutionary stages of development. Three factors influence the change in marketing concepts: the manufacturer, the consumer, and society as a whole.
Marketing, consumers, manufacturers, evolution, concepts
Короткий адрес: https://sciup.org/140291073
IDR: 140291073
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