Assessment of competitive risk using Markov analysis

Competitive risk for any organization is very important in today's market conditions. Its assessment and management is an indispensable element of building a goal-oriented policy to ensure the necessary level of competitiveness. The article considers the possibility of using Markov analysis to assess the probability of realization of competitive risk as one of the structural characteristics used to determine the final level of risk. The strengths and weaknesses of this analysis are reflected. The steps in the implementation of Markov analysis for the assessment of competitive risk are presented.