Organizations competitiveness assessment in the "potential - competitive advantage - competitiveness" system

The article discusses the actual problem of inadequate organization competitiveness assessment in modern business conditions. Disadvantages of existing methods of analyze and assessment, caused by uncertainty of this category, were detected. The necessity of complex research of the «potential - competitive advantage - competitiveness» system was proved. We offered the process of these components analyzing based on specified definitions. It shows the necessity of organization competitiveness assessment in complex relationship with it’s competitive advantages and potential by using the offered indicator system.