Assessment of competitiveness of PJSC KAMAZ in the internal and external markets

In this article an assessment of competitiveness of PJSC KAMAZ in the internal and external markets of cargo automotive industry is given. It is shown that the main competitor of PJSC KAMAZ in a segment of large-capacity trucks are the global car makers who are carrying out assembly in Russia and importing to the country. PJSC KAMAZ is also under the amplifying competitive pressure from foreign car makers in the main regions of export. The reasons of competitiveness of trucks of PJSC KAMAZ, rather low compared with foreign cars, are stated.