Assessment of the competitiveness of a construction company

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The relevance of the study is determined by the need for effective adaptation of manufacturing enterprises to existing market conditions through a reasonable assessment of existing competitive positions and the development of measures aimed at improving the competitiveness of the business. Against the background of insufficient economic efficiency of the activities of LLC "TAS-MONOLITSTROY", the company's current assets are deteriorating. Accordingly, TAS-MONOLITSTROY LLC faces an urgent need to increase its competitiveness. To increase the competitiveness of the enterprise, it was proposed to take part in tenders, introduce innovations in construction in order to improve quality, and more actively carry out advertising activities. These measures should lead to revenue growth and reduce the average cost of services by reducing unit fixed costs. The proposed measures will certainly improve the competitiveness of LLC "TAS-MONOLITSTROY", which will have a positive impact on the indicators of economic efficiency of the enterprise.

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Competitiveness, product competitiveness, company competitiveness, methods of assessing competitiveness, factors affecting competitiveness, efficiency assessment

Короткий адрес: https://sciup.org/170197431

IDR: 170197431   |   DOI: 10.24412/2411-0450-2023-1-1-181-187

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