Assessment of enterprise development based on activity diagnostics

Assessment of the development of the company's activities is crucial in the implementation of all management functions, allows you to make management decisions adequately to the change in the external environment. One of the ways of such an assessment is diagnostics. The subject of the study is the dynamics of such indicators as sales revenue, profit, profitability of the enterprise over a certain period of time. The materials of this article have theoretical, methodological and practical significance: it demonstrates the possibility of using well-known economic models (the "golden rule of economics") to determine the sustainability of an enterprise's development.