Assessment of medical representative significance for pharmacy organizations as a source of information about drugs

The article describes the theoretical and practical aspects of medical representatives of pharmaceutical companies and their role in the russian pharmaceutical market. The analysis showed that all participants in the process of promoting medicines are interested in the activities of medical representatives: a high level of trust of pharmacy employees (65.6%) to the information on medicines provided by medical representatives is shown; the majority of pharmacists (74.0%) consider the activity of medical representatives as an effective tool to stimulate sales and improve the economic performance of the pharmacy organization.