Estimation of the regional advertising market

Nature and specific features of advertising market, estimation of influence and characteristic features of external changes are appeared to be the most significant and interesting things when functioning and development of the market. Study of market conditions both at macro- and mesolevels is one of the most important tasks of investigation. It is known no advertising agency will be able to function successfully if it loses the current trends of development and diagnosis of the situation in the market. Any strategic management decision should be made after the analysis and estimation of advertising service market. It is the state and the process of development of advertising agency that take an important role when estimating its activities as well as the structure of the market that includes the type of advertising services, organizations, territories, etc. The article studies some issues of the regional advertising market, its condition and its conjunctural assessment.