Evaluation of Communication Governance in the Digital Communities of New Political Parties (2020)

The article presents the results of an assessment of communication management in the online communities of new political parties (New People, For the Truth, Green Alternative). The combined use of automated cybernetic analysis and the method of social graphs made it possible to determine a set of indicators characterizing the development of digital party communities: indicators of user activity, the level of openness of participants, as well as the number of connections between participants, which is a key factor in organizing large network communities. The results of the study identify a leader in terms of digital communications management (New People), substantiate the opportunities and obstacles hindering the further development of the digital communications system of parties on the eve of a new electoral cycle.