Assessment of the external business environment of agribusiness organizations

Enterprises in market conditions carry out their activities under the influence of numerous factors and elements of the external environment, which is currently complex and characterized by a high degree of uncertainty. The article substantiates the relevance of the analysis of the business environment and its impact on the activities of agro-industrial complex organizations in the Rostov region. Along with production factors, the foreign trade activity of the Rostov region is considered. A special place in the article is given to investment projects implemented in the region. The analysis makes it possible to assess the opportunities and prospects for the development of the Don agro-industrial complex