One-time economy as irrationality of economic agents

This article is devoted to the irrationality of economic agents due to the influence of behavioral psychology on them. The behavioral psychology of an individual leads to a choice between rationality and irrationality. The authors in the article explore the modern understanding of consumption. We are no longer talking about the consumption of vital goods, works, services; but cultural and entertainment, national, but not mandatory for consumption, rather imposed through the marketing of goods, works, services. People often buy what they do not need - there is irrationality. Considering consumption from the other side, the authors come to conclusions about the "disposable" economy. In conclusion, the article provides an answer to the question about the possibility of building a rational economy in a market economy.