Official ideologems: specific functioning in the modern Russian media discourse

Official ideologems as components of the state ideological system are shown to function in three contexts - official, critical and commercial. The official context presupposes the use of the official ideologem in its initial meaning. Official ideologems are introduced into commercial contexts by commercial companies in view of deriving profit. Once found in a critical context, an ideologem loses its initial meaning and is used freely, becoming a subject of criticism.