Occasionalisms in advertising discourse
Автор: Mammadaeva M.I.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 7 (47), 2020 года.
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The article considers occasional vocabulary that are used in English advertising texts. When studying this concept by linguistic methods, the productivity and effectiveness of a new way of word formation and replenishment of the English language vocabulary are revealed.
Occasionalism, advertising discourse, english advertising, lexical, phonetic, semantic and morphological occasionalisms
Короткий адрес: https://sciup.org/140288068
IDR: 140288068
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