Olympic Games 2022 as an Instrument of the Public Diplomacy of Peo-ple’s Republic of China

In the context of the post-pandemic world, characterized by increasingly complex and tense inter-national relations, the 2022 Winter Olympic Games held in Beijing represented a significant geopolitical and cultural event. Beyond serving as a platform for the exhibition of athletic excellence, the Games functioned as a potent instrument of public diplomacy, enabling China to reintroduce itself to the international community. Throughout the course of the competitions, global audiences were presented with an image of the People’s Republic of China as a nation possessing an ancient and rich cultural heritage alongside unique traditions. The Olympic Games facilitated opportunities for intercultural exchange and the reinforcement of international ties. Moreover, they contributed to the construction of a positive national image on the global stage, thereby influencing public opinion beyond China’s borders. The 2022 Winter Olympics thus transcended their role as a mere sporting event, emerging instead as a pivotal milestone in the evolution of Chinese public diplomacy. This event expanded China’s avenues for engage-ment with the international community and bolstered its strategic positioning in the global arena.