Determination of market potential and prices of innovative technology

The innovative development of Russian economy, defined as a priority for economic policy in the conditions of market relations formation and development, is impossible without the formation of appropriate market instruments, among which one of the main is the formation of market innovation. The most important characteristics of the innovation economy is the innovative activity of enterprises and the level of demand and supply of different types of innovation. For the economy of modern Russia, the most pressing problem of technological development is the one which causes the increased demand for technological innovation. The solution to this problem largely depends on the underdevelopment of the market of innovative technologies and low demand from business. The problem is both caused by the development as well as by the situation in the country with business requirements. Technology Commercialization has determined their commercial potential, representing the economic value of improving the competitiveness of enterprises and production competitiveness on the domestic and foreign markets of innovative products. Defined are the requirements to innovative technologies as goods; given is the definition of the commercial potential of innovative technologies; the factors, influencing the market value of innovative technologies are sorted out, as well as the formation conditions of the prices for innovative technologies. Consideration of the commercial potential and pricing of innovative technology should contribute to the understanding of their importance for the stabilization of problems in business on the competitive market.