Optimization of customer service in the fitness centre

The article considers the aspects of increasing the loyalty of customers and employees of fitness organizations through the implementation of software marketing methods. The basic principles on the basis of which one of the fitness centers of the city of Rostov-on-Don successfully develops its activity are given. It is concluded that it is necessary to use various methods to increase customer interest in the activities of a fitness organization, including a program-targeted approach to the implementation of marketing plans of the company.