Optimization of advertising costs

Cost management of the enterprise is one of the most important areas to improve its effectiveness. A special place in this issue is the cost of advertising. In every enterprise there is a need to assess the effectiveness of such costs. As a rule, the cost of advertising activities of the company are carried out with the aim to increase sales and consequently profits. In the article the economic-mathematical model, showing the effects of advertising costs of commodities of the company on profits from the sale of these products.