Features of the Influence of Social Networks on the Formation of an Organization's Image (Using the Example of Karkade LLC)

The article examines the features of the Karkade LLC brand promotion using social media promotion technology. As part of the work, using the visitor survey method, data on the effectiveness of image formation is analyzed. Based on the results obtained, recommendations are proposed for improving the content on Karkade's social networks in order to increase brand awareness.