Optimizing Xiaomi smartphone marketing strategy based on SWOT analysis

This article examines the marketing strategies of Xiaomi mobile phones. Based on the SWOT analysis, the "bottlenecks" that limit further marketing development (weaknesses of the Xiaomi brand and threats from the external environment) are identified: ineffectiveness of product marketing, stagnation of market share, limitations in production capacity and shortcomings in quality control. This study provides a methodological basis for technology companies seeking to gain sustainable competitive advantages in saturated consumer electronics markets.