Organization and promotion book trade in the context of digitalization

This article discusses the organization of book trade on the Internet and its ways to promote it. As a result of the analysis of this industry, the trend of stable growth in sales of printed books in the Internet channel, growth in sales of electronic and audiobooks was revealed. The conclusion is made about the importance of the Internet channel as one of the promising areas of sales policy of the book trade, in particular, marketplaces - as the largest trading platforms. The paper provides recommendations for promoting an online book store.