Organization of marketing activities on the example of the retail trading company "Uniclo"
Автор: Belousova N.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 5-2 (44), 2020 года.
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The article discusses the main directions of marketing activities of the trade company Uniclo, which allow to increase brand awareness. The principles of segmentation of the consumer market that determine the effectiveness of identifying preferences in different geographical regions are described. The issue of product quality assurance and feedback organization is considered. The company's marketing communications are aimed at making the offer attractive to existing and potential consumers of products.
Marketing activity, segmentation, positioning, uniclo bran, advertising
Короткий адрес: https://sciup.org/170187663
IDR: 170187663 | DOI: 10.24411/2500-1000-2020-10534