Organization of marketing activities on the example of the retail trading company "Uniclo"

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The article discusses the main directions of marketing activities of the trade company Uniclo, which allow to increase brand awareness. The principles of segmentation of the consumer market that determine the effectiveness of identifying preferences in different geographical regions are described. The issue of product quality assurance and feedback organization is considered. The company's marketing communications are aimed at making the offer attractive to existing and potential consumers of products.

Marketing activity, segmentation, positioning, uniclo bran, advertising

Короткий адрес: https://sciup.org/170187663

IDR: 170187663   |   DOI: 10.24411/2500-1000-2020-10534

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