Organizing interfunctional logistics management in food distribution channels
Автор: Nos Victor Anatolyevich, Kazimova Lilia Pavlovna
Рубрика: Логистика
Статья в выпуске: 22 (281), 2012 года.
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The article considers the prerequisites for integrating the manufacturing and commodity distribution structures in food distribution channels on the basis of marketing and logistics principles. The author gives grounds for target priorities of market entry strategies implemented by organizing strategic partnerships by means of unions and alliances.
Distribution channel, integrative potential of distribution logistics, interfunctional logistics management, strategic partnerships between the members of a distribution channel
Короткий адрес: https://sciup.org/147155743
IDR: 147155743
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