Organization of pr-campaigns in libraries: based on webinars at the faculty of additional professional education of Samara State Institute of Culture
Автор: Bogdanova I.A.
Журнал: Культура: теория и практика @theoryofculture
Рубрика: Специальный проект: актуальные вопросы деятельности библиотек в новых реалиях
Статья в выпуске: 5 (32), 2019 года.
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The article under consideration is an attempt to examine the organization and implementation of PR-campaigns in libraries on the basis of materials obtained in the course of webinars, which were organized by the faculty of additional professional education of Samara State Institute of Culture in the framework of training courses for librarians-practitioners of Samara and other regions of the country.
Pr-деятельность, план pr-кампании, library, students of advanced training courses, pr activities, plan of pr-campaign, target audiences, image, press kit, press conference
Короткий адрес: https://sciup.org/144160046
IDR: 144160046