Organization of direct sales of pharmaceutical cosmetics with account of consumer factors conduct

The article considers the model of the process of consumer acceptance of the purchase decision, the sale process and the solution of the main marketing tasks of the pharmacy network. The proposed model makes it possible to correctly set marketing tasks and build communication channels between the consumer and the pharmacist-consultant. A significant complication of the situation in the field of competition in the market of pharmaceutical cosmetics was revealed. The importance of the effective organization of direct sales of pharmaceutical cosmetics under the influence of a pharmacist was proved.