Strategic development organization of the state university department in accordance with external and internal issues (on the example of the faculty of business communications and informatics, FSBEI of higher education «Irkutsk State University»)

In the last few years, strategic management has become at the top of the agenda in the Russian Federation both at the level of government and business. At the same time it is greatly undervalued, but can be successfully applied in the higher education system, that at the present time actively changing and becoming more complicated. In this research, the authors propose to consider one of the stages of organizing strategic activities of the state university department in accordance with external and internal issues on the example of the department of business communications and informatics, FSBEI of higher education «Irkutsk state university». More specifically - development of the main strategic goals and internal threats to identify key directions of development based on PEST analysis. The study is especially relevant because the department, opened more than twenty years ago, in the beginning of the year 2020 the first time changed its name: instead of the department of service and advertising - of the department of business communications and informatics...