Procter & Gamble organizational structure as a reflection of the international marketing strategy

The article discusses the features of the marketing strategy of transnational corporations using the example of Procter & Gamble, one of the largest consumer goods companies in the world. Brand management is considered in the article as the main tool of the Procter & Gamble marketing strategy in the global market. The marketing strategy of the company was considered by the author in conjunction with its global organizational structure.