Keywords: digitalization, informatization of economic analysis, organization and management

The article is devoted to the issues of digital information processing in the course of economic analysis. In the context of the development of digitalization processes, various methods of economic analysis can be applied, for example, the use of computer technologies and programs for analyzing data obtained from various sources; application of statistical analysis and modeling to identify trends and predict the performance of the organization; the use of information systems for the analysis and visualization of economic data and others. As a result of the use of digital technologies, economic analysis becomes more accurate and versatile, while significantly reducing both labor and financial costs. The article presents a grouping of the system of indicators identified by various authors as significant in a comprehensive economic analysis in the digital economy. When substantiating the methodology for analyzing the activities of the selected organization as the leading agricultural enterprise in the Crimea, a goal, tasks were set, and a scheme for analyzing the enterprise in the digital economy was developed. This is argued by the fact that digitalization affects all areas of marketing, including competitive activities that are significant for the industry. In general, the digitalization of economic analysis allows you to process large amounts of information and contributes to faster management decisions.