Organization of ethnoparks in Tashkent

The article is devoted to the issues of organization and functioning of ethnoparks in Tashkent. The idea that ethnoparks can convey the spirit of the cultural heritage of people and ethnic groups is proved. The purpose of the article is to investigate aspects of the creation of ethnoparks in Uzbekistan and the prospects for its development. The article explores the concept of “ethnopark” from the point of view of different fields of knowledge, and gives an author definition of ethnoparks one of the new segments of the tourism market in Uzbekistan. The author focuses on the stages of development of ethno-parks, as well as the construction and renovation of the selected location of the ethnocultural complex. Social-psychological, demographic, economic characteristics of the chosen place, as well as geographical location in relation to cultural, natural, transport and leisure facilities are highlighted and described. On the basis of marketing analysis of the market and possibilities of the chosen place for the ethnopark, it is established that the proposed “Navruz” ethnopark will be a place offering master classes of traditional crafts of peoples (pottery, carpet weaving, etc.) for tourists. This article explains the idea that the ethno park will contribute to increasing employment through the creation of additional jobs, the development of the recreational infrastructure and tourism will lead to an improvement in the living standards of the citizens, as well as satisfy the needs for active and productive pastimes, health promotion, acquisition of cultural values, patriotic nurturance of the young generation of the republic. The article summarizes some of the results of the study concluding that the project to create an ethnopark and the prospects for its expansion in the republic will increase the demand for tourist products, increase the ratio of tourism in the GDP of the region, reduce the flow of outbound tourists from the country through the development of internal tourism.