Organizing strategy as the key communication strategy on a culinary website

The article analyzes a variety of communicative situations in which users of the Povarenok. ru website interact, and the language means that represent them. Along with others, the organizing strategy is marked as the most frequently used by users, which is expressed in the etiquette gestures of greeting, addressing, saying goodbye, expressing signs of attention. The article considers the implementation of the organizing communicative strategy in the complex speech genres “Discussion”, “Commentary on a culinary website”. It is revealed that the syntactics of these genres includes speech acts of address, approval, praise, wishes for something good as compositional parts.