Client requirement-oriented strategies at educational institutions' organizational culture

The authors of present article examine the importance of client-oriented strategy in educational institutions work. It illustrates the conflict between existing and market types of organizational cultures in the field of business education. Based on experience of The Institute of Management and Business (The Ural State University) and The Center of Management Training in the context of Delphi project, the authors analyze processes of development of client-oriented approach as the major part of market organizational culture.