Comprehension of corporeality in different types of discourse (based on the concepts "body" and "beauty")

The article describes the concepts of massmedia advertising and religious discourses, there is realized the corporeal character - “body” and “beauty” - in their structure. The choice of the discourse’s types is caused by the key role of corporeality and the signs of its objectification (beauty, youth, austerity, etc.) in their conceptual systems.