Main aspects of company's competitiveness rising for led products in­dustrial companies

The article considers the factors ensuring the competitiveness of industrial enterprises for the production of LED products, as well as key factors for improving the functionality of key divisions to increase the competitiveness of an industrial enterprise. The notion of "increasing the competitiveness of the enterprise" is specified. The analysis of the European market is carried out, the matrix "interest / influence" is resulted, criteria for a choice of light-emitting diode production by the European consumer are defined.