The main aspects of the project approach in the management of marketing activities

The article discusses the main aspects of using the project approach. The definitions of the project and the project approach are given, and the importance of using the project approach in the marketing activities of the organization is assessed. The main advantages and disadvantages of using the project approach are presented. Based on the algorithm of work of organizations with a project approach, a plan was proposed to promote the company's goods and services on the market using a project approach.