Basic aspects of print production realization in a research institution

In the current context a competitive advantage of an institute is competent sales policy. Proficiently organized selling of scientific literature allows, besides financial issues solutions, to provide a feedback from the market. Main distribution channels for scientific production are selling through wholesale book-trading companies, single-purpose shops, and during various conferences and seminars. Due to the fact that scientific literature has special interest group of consumers, primary focus of sales policy is on retail trading - through book shops and to direct consumers. The article analyzes legislative framework regulating the realization of the institute’s scientific production, considers main directions of promotional and PR activities and approaches to book selling. The author concludes that promotion of the results of scientific work should be decisive in shaping the strategy of marketing activities for the upcoming planning period