Main goals and types of marketing communications. Marketing communications in the marketing triangle

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This article outlines the main goals of marketing communications between campaigns and consumers, as well as the main types of marketing communications. The concept of a marketing triangle and marketing communications that are located in this triangle is fully defined. A specific example of a marketing triangle is given. Thus, the concept of marketing communications is fully considered.

Marketing, marketing communications, marketing triangle, types of marketing communications, the purpose of marketing communications

Короткий адрес: https://sciup.org/170187691

IDR: 170187691   |   DOI: 10.24411/2500-1000-2020-10509

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