Main goals and types of marketing communications. Marketing communications in the marketing triangle
Автор: Tananykina Ya.G., Nazarova O.G.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 5-2 (44), 2020 года.
Бесплатный доступ
This article outlines the main goals of marketing communications between campaigns and consumers, as well as the main types of marketing communications. The concept of a marketing triangle and marketing communications that are located in this triangle is fully defined. A specific example of a marketing triangle is given. Thus, the concept of marketing communications is fully considered.
Marketing, marketing communications, marketing triangle, types of marketing communications, the purpose of marketing communications
Короткий адрес: https://sciup.org/170187691
IDR: 170187691 | DOI: 10.24411/2500-1000-2020-10509