The main advertising features (lingyistic and extra-linguistic characteristics of english advertising texts)
Автор: Shevchenko A.A.
Журнал: Juvenis scientia @jscientia
Рубрика: Филология и журналистика
Статья в выпуске: 6, 2016 года.
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There is description of the main characteristics of the most biggest English-language advertising texts of two cosmetic manufactures - Maybelline and MaxFactor firms, in particular, the active use of adjectives, higher imperativeness and others in this article. There are also the results of the previous analysis of the extra-linguistic characteristics.
Advertising text, modular advertisement, linguistic characteristic, extra-linguistic characteristic
Короткий адрес: https://sciup.org/14110135
IDR: 14110135
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