The main elements of the process of marketing management in the physical culture and sports organizations

In article authors consider basic elements of management of marketing in the sports organizations. The analysis of components of the external and internal environment of marketing, about allocation of specifics of the sports organizations is submitted. Basic elements for more detailed studying of the micro and macro environment of the sports organization are analysed. It is offered to consider the existing purposes of marketing on seven groups reflecting the main tactical directions to marketing activity of the sports organizations.