Main stages of building brand. Promotion of brand by means of PR
Автор: Matveeva O.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (37), 2017 года.
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The article deals with the essence and significance of brands as a complimentary complex of product / company properties perceived by the consumer; The importance and specificity of brand formation is analyzed; Directions of promotion of brands by means of PR are revealed.
Pr, brand, brand-communications, brand building, marketing communications, branding
Короткий адрес: https://sciup.org/140124132
IDR: 140124132
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