The main communication tools of branding on the example of the company "Tele2"

This article discusses the concept of brand, communication tools that are aimed at Plane formation, development of demand and popularity of goods (brand) among consumers. For a better understanding of the action of branding in the market, let's take an example of the use of medic marketing company "Tele 2". Consider what communication tools for branding your company uses to provide its brand, and he manages to conquer the market of cellular communicationuses to promote its brand, and how it manages to conquer the mobile market.