The main methods of enterprise valuation combined within the framework of a comparative approach

The article aims to examine the peculiarities of determining the value of the business of an enterprise by applying a comparative approach with highlighting the possibilities and limitations of this process. The comparative approach is used as one of the most common methods of enterprise and its assets valuation. Based on the analysis, the article reveals the essence and content of the comparative approach and provides specific examples. On the basis of the comparative assessment approach, the factors that influence the state of the market, affect the supply and demand of real estate and thereby form a specific market value of the property are highlighted. The article analyzes in detail the key methods of applying this approach to business evaluation and the steps for conducting a comparable analysis of an enterprise. The study identifies the advantages and disadvantages of the comparative approach and makes a conclusion where the approach would be acceptable.