The Main Methods of Developing an E-Commerce Strategy for an International Company (Using the Example of Vivo Communication Technology Co. Ltd.)

The modern world is characterized by the rapid development of technology, globalization and digitalization, which significantly changes the way we do business. E-commerce, as an important element of the digital economy, plays a key role in the strategic management of international business. It not only provides companies with opportunities to reach and expand the market globally, but also encourages innovative approaches to doing business, optimizing costs and meeting consumer needs. In a dynamically changing global economy, e-commerce is becoming not just a sales tool, but a strategic direction that determines the success of a company in an international environment. VIVO Communication Technology Co. Ltd. It is one of the largest players in the production and distribution of high-tech products such as smartphones and smart devices. Based in China, the company is actively developing its international activities, occupying a leading position in the global market. However, despite significant successes, the company is facing a number of challenges related to the development of e-commerce. Growing competition, dynamic changes in consumer preferences and technological trends require VIVO to build an effective e-commerce strategy adapted to the current conditions of the international market.