Basic models of consumer behavior in modern conditions

Consumption of goods and services underlies the functioning of any economic system. It is consumers who form the demand for products and services, acquire and continue to consume them, thereby ensuring the need for the reproduction process. For manufacturers, this means the need for a clear understanding of the desires of consumers, the nature of consumer behavior, modeling consumer behavior in certain conditions. Currently, retail trade is one of the fastest growing sectors of the Russian economy. The ability to manage knowledge about the needs of the audience, its features, the study of the market and main competitors - all this contributes to the effective promotion of the product to end users. This article discusses the main factors affecting consumer behavior, systematizes the types of consumers, the main priorities of consumers in making purchases over the 2008 and 2014 crisis periods. As a methodological base, the author studied theoretical studies in consumer behavior, and the practical base research in this area over the previous 3-4 years. The results of the analysis can be used in the process of developing and implementing a company promotion policy.