Main directions of cultural diplomacy of modern Japan

This article analyzes cultural diplomacy as the most priority direction of Japan's foreign policy. The authors distinguish such main directions of cultural diplomacy as promotion of Japanese culture and language; international cooperation in education; assistance to developing countries; international exchanges; popularization of the Japanese language. The promotion of Japanese culture in the countries of the world community is based on the export of traditional cultural values (Kabuki theatre, tea ceremony, ikebana art). Now the authorities of Japan actively implement the project «Cool Japan», designed primarily at the youth audience. The Japanese government pays serious attention to the policy of preservation of national cultural values in the territory of the whole country, and for this purpose, it very fruitfully cooperates with UNESCO. Cultural diplomacy allows Japan to address effectively various political and economic problems and contributes to the country's deeper integration into the international community. The experience of Japan and its high qualification in the sphere of cultural diplomacy is relevant for Russia and other countries with their own significant cultural potential.