The main directions of improving the development strategy of the brick production enterprise

The article proposes to improve the development strategy of the brick production enterprise, which includes the following measures: improving the incentives for sales representatives (dealers) of the enterprise; improving the control system for the implementation of the sales plan; participation in the international exhibition YugBuild 1-4 February 2023. The implementation of the proposed measures to improve the company's development strategy for the production of bricks in a crisis will allow to maintain its market share, and with effective implementation to acquire new strategic competitive advantages.