Main guiding markets of the hotel companies in Ufa

Автор: Gazizov A.R., Kuzminykh K.A.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 4 (35), 2017 года.

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Market of the hotel enterprises in Ufa is actively developing during a dynamic growth of the region's economy, its cultural and social significance, due to what the problem of the hotel enterprises one-sided focus to a certain segment arises. The article is dedicated to review the main guiding markets of the hotel companies located in the regional economic centers. Also there four main factors of hospitality customer acquisition on the city of Ufa example are given in the article.

Tourist guide segment, guiding markets, business tourism, tourism development in the republic of bashkortostan, marketing policy of hotel companies in ufa, loyalty programs

Короткий адрес: https://sciup.org/140123367

IDR: 140123367

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