The main representatives of CRM systems in the Russian market

Companies that successfully implement a customer-centric approach can expect increased customer satisfaction, increased sales, which leads to more stable and successful business growth. In the article, the author reveals the main advantages and disadvantages of two CRM systems - Bitrix24 and Megaplan. CRM (customer relationship management) is an acronym that stands for customer relationship management. This is software that allows you to collect, store and work with information about clients, keep records of communications, plan cases, prepare documents and analyze information on clients.